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This web site ashtoncivicsociety.btik.com had the following in the homepage, "The Society believes that an attractive and well-planned town enhances the quality of life." We noticed that the webpage stated " Our interests range from local history and conservation to planning and civic pride." It also said " In short, anything to do with Ashtons built environment! Building of the Year 2011. To read about our award go to News. To find out which buildings in the town are listed go to Links and the TMBC website. View towards Portland Basin and Cavendish Mill." The header had built environment as the highest ranking optimized keyword. It is followed by civic pride, place, and identity which isn't as ranked as highly as built environment.